Enrollment Management Evolution
Learn how an incremental approach to CRM can radically change how you manage your enrollment marketing, recruitment and admissions.
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American Public University System (APUS) was in the midst of rapid growth. In the last few years, new students have increased by over 30%. In addition to its rising application rates, the admissions team handles thousands of contacts each month. Since new classes start each month at APUS, applications for admission come in every day of the year, so each staff member is managing hundreds of students at any given time.
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The Annenberg School for Communication at the University of Pennsylvania stands at the forefront of education, research and policy studies on the processes, nature and consequences of existing and emerging media. However, the school had relied on traditional communications, graduate fairs and word-of-mouth to attract students. However, with a small staff dedicated to admissions, they needed to find a more efficient way to market to prospects and maintain relationships with alumni.
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In today's competitive continuing education marketplace, enrollment programs, recruitment campaigns, and outreach activities have to be executed more effectively with greater frequency, and with fewer resources than ever before. Intelliworks offers an all-in-one, Web-based contact management and marketing solution configured for the needs of continuing education programs.
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An increasingly competitive landscape coupled with a large volume of inquiries was putting stress on the small admissions department at New England College. With a limited budget and limited resources, New England College recognized the power of email marketing to reach large audiences at minimal cost. Unfortunately, their student information system was not intended for marketing, thus making search queries and mass emails complex and time consuming.
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